James Clar: “‘The Rat Race’ is a piece jesting at the social ideal of the rat race, the idea that we are all rats in a competitive race to the top. Technology plays a key role in enhancing each rat but staying on top of technological progress (new software, programming languages, memes, etc) is a job onto itself. What technologies enhance our daily lives or make our work more streamlined? ‘The Rat Race’ is a fusion of rat and technology.
Who survives the rat race?
The rat race.”
James Clar currently works at his studio in Dubai with Traffic Design Gallery where he is also Director of Interactive Media.